Zenith is LG's U.S. technology and licensing company — securing premium content, powering hospitality and healthcare, and shaping the standards behind NextGen TV. The restless invention that once freed you from the dial, aimed squarely at what's next.
Zenith Electronics is LG's U.S. technology-development and licensing company — the R&D lab behind content security, broadcast standards, and the connected experiences in hotels, hospitals, and living rooms. We don't just remember the future. We build it.
Core technologies, licensed worldwide, that make secure premium content and next-generation broadcasting possible.
Pro:Idiom®, our digital-rights-management standard, secures premium HD and video-on-demand across more than three million devices in hospitality, healthcare, cruise, fitness, and multi-dwelling units. Zenith is its creator and exclusive licensor.
Pro:Idiom →With LG, Zenith helps power Pro:Centric and the AI-driven Pro:Centric+ — turning in-room TVs into secure, brandable, business-driving platforms for hotels and patient rooms.
Hospitality tech →From the VSB digital-TV standard to the majority of the ATSC 3.0 physical layer, Zenith helps write the rules of NextGen TV — plus AWARN advanced emergency alerting.
NextGen TV →Invented by Zenith in 2004, Pro:Idiom is the secure digital-rights-management system built for hotels and hospitals. It protects an installed base of more than three million devices, letting properties deliver premium HD content with confidence — and Zenith is its creator and exclusive licensor.
Hybrid broadcast and broadband. 4K NextGen TV that reaches mobile screens. Emergency alerts that get through when cellular networks fail. AI-aware hotel and hospital rooms. With LG's global scale, the Zenith R&D Lab is building the standards and platforms the next decade will run on.
What if one phone controlled every screen in the building? What if AI quietly solved a real operational headache instead of running a demo? Zenith is a consultative partner: we start with your business problem, then turn what-if questions into working hardware and software — fast, and aimed at your bottom line, not a lab bench.
The first portable radio. The first wireless TV remote. FM stereo. The digital signal America still broadcasts on. It's a remarkable history — and it has a page of its own.
Explore the Heritage →The quality goes in before the name goes on.
From the dial to the remote to the digital signal — Zenith has always pointed toward what's next. Explore where we've been, and where we're going.
