Pro:Idiom®
Zenith's digital rights management system for hospitality and healthcare, the secure standard behind premium HD and video-on-demand in hotels and hospitals across the country.
Security built for the room
Pro:Idiom is a robust, highly secure DRM system that facilitates rapid, broad deployment of HDTV and other high-value digital content. Unlike general-purpose DRM, it was designed specifically for managed environments like hospitality, healthcare, cruise, fitness, and multi-dwelling units, which lowers cost and reduces maintenance.
Content providers require encryption of premium HD signals in these environments. Pro:Idiom's world-class encryption, integrated design, and broad compatibility make it the clear choice for delivering content to guests, patients, members, and residents with confidence.
Secure content, everywhere people gather
Pro:Idiom protects premium content across a growing range of managed environments.
Hospitality
Hotels and resorts delivering premium HD, video-on-demand, and interactive services to guest rooms.
Healthcare
Hospitals and patient rooms combining entertainment, education, and care-team communication.
Cruise
Cruise lines bringing secure, high-value content to staterooms and onboard venues at sea.
Exercise & Fitness
Gyms and connected fitness equipment, Life Fitness, Technogym, TRUE, Woodway, and more.
MDU
Multi-dwelling units, apartments, student housing, and senior living, with managed, secure TV.
More to come
New environments are added as Pro:Idiom expands to wherever premium content travels next.
Become a Pro:Idiom Adopter
Zenith makes licenses available to qualified companies worldwide. Evaluation begins under a 90-day NDA; three adopter agreements cover the ways a company can participate.
Manufacturer
A license to manufacture Pro:Idiom products. "Sink" devices like TVs and set-top boxes may be sold generally; "source" devices such as head-end encoders may be sold only to other Adopters.
System Provider
A license to purchase and use Pro:Idiom source functions, for interactive-system and integration partners building out properties, without rights to manufacture products.
Content Provider
Available to content providers to use and cause the use of Pro:Idiom in securing their high-value programming for the hospitality and healthcare markets.
System Provider and Manufacturer agreements include a one-time $5,000 technology access fee and a $1,500 annual administrative fee, with Compliance and Robustness Rules.
Start your evaluation
Review the technical overview and licensed-company roster, then reach out to begin an NDA-based evaluation of the Pro:Idiom specification.
Licensing Contact
Chris Burton
chris.burton@lge.com
Zenith Electronics LLC
2000 Millbrook Drive
Lincolnshire, Illinois 60069
(847) 941-8000
Secure content, simply
From a 9ZN call sign to the encryption that protects three million screens, Zenith keeps inventing the technology behind the experience.